Modern Fashion Brands designed in New Zealand

Our portfolio brings together brands with distinct identities, united by a focus on quality, wearability, and commercial performance.

We work closely with global partners to deliver collections that resonate with customers across markets

Longbeach Apparel Brands

Lania The Label

Effortless Elegance

Timeless pieces defined by simplicity, natural textures, and understated luxury.

FOIL

Fashion That Shines

Confident, expressive fashion with a focus on premium fabrics and modern design

Neris

Unexpected Style

Celebrating colour, print, and individuality through thoughtfully designed pieces made to be worn with confidence and ease.

Seeking Lola

Relaxed Glamour

Feminine, bohemian-inspired styling designed to move seamlessly from work to weekend.

Design Nation

Ahead of the Curve

Fashion-forward styling designed for women who embrace individuality and self-expression.

Newport

Feminine Everyday Style

Classic and versatile womenswear designed to flatter, combining comfort, colour, and effortless style

Apt Collections

Your Destination for Feel-Good Style

A welcoming New Zealand women’s fashion retailer offering vibrant colours, expressive prints, and easy-to-wear clothing that makes shopping a joy.

Charlie Jane

Made for Adventure

Relaxed coastal-inspired fashion designed for comfort, movement, and effortless everyday living.

Interested in Learning More?

Connect with the Longbeach Apparel team to learn more about our brands and collections.

Explore More Brands

Discover the Swanndri portfolio of outdoor, rural, and workwear brands.