Longbeach Holdings is a New Zealand owned apparel group with a long history of designing, developing and delivering trusted apparel brands across global markets.
For over 40 years, Longbeach Holdings has partnered with retailers and suppliers to create functional, relevant, and commercially successful apparel.
Our focus is simple: build strong brands and deliver products people value and wear with confidence.
A portfolio of New Zealand-designed fashion brands, each with its own distinct identity and strong customer following.
An iconic New Zealand brand with a rich outdoor heritage, Swanndri is known for timeless apparel designed for comfort, durability, and life beyond the city.
We support brands through every stage of the product life cycle
Trend led, customers focused collections
Trusted supplier network across key markets.
Experienced manufacturing partnerships
Seamless logistics and distribution.
Commercial insight to drive performance
Operating across New Zealand, Australia, United Kingdom, China, North America and Europe, we continue to expand our brand and distribution footprint internationally.
Years of apparel experience
