A New Zealand-owned apparel group built on experience, trusted partnerships, and a commitment to quality.
For over four decades, we have evolved with the industry while staying focused on what matters; great product, strong relationships and meaningful brands.
Inspired by the coastline of Pegasus Bay in New Zealand, our name reflects a strong sense of place, connection and enduring identity.
Longbeach Holdings
Longbeach Apparel Christchurch
Longbeach Apparel Auckland
Swanndri New Zealand
Creating apparel brands people trust and return to.
Balancing creativity with commercial insight.
Strong relationships across all channels.
Consistent, dependable product delivery.
Experienced international network.
Evolving with market and consumer needs.
Continuous improvement across our business and supply chain.
Creating apparel brands people trust and return to.
Balancing creativity with commercial insight.
Strong relationships across all channels.
Consistent, dependable product delivery.
Experienced international network.
Evolving with market and consumer needs.
Continuous improvement across our business and supply chain.